Volunteers took to the streets of India's capital on Thursday and placed green pollution masks over the mouths of willing residents to make a statement about the city's choking smog.
Not everybody wanted to play along and some batted the masks away.
Authorities have closed schools and stopped most trucks from entering New Delhi this week as they try to mitigate what officials are calling a public health emergency.
New Delhi is one of the world's most polluted cities. The worst air quality often hits this time of year as nearby farmers burn fields, people build street fires to keep warm and winds die down.
Arun Bansal, who was helping coordinate Thursday's effort, said the masks are not a solution but help raise awareness of the problem. He said he hopes they might make the average person in the developing nation think twice about what they are doing.
"Maybe he will not burn papers or he will discourage others who are burning all those things," Bansal said.
The inexpensive masks likely have only a limited impact on keeping out microscopic particles that can affect breathing and health.
Other people in the city have purchased their own masks or have taken to wearing scarves over their mouths. Some are choosing to stay home from work or limiting the time they spend outdoors.Copyright 2018 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.